Supporting your BABA Compliant Needs.
We talk a lot about total cost of ownership and return on investment as we look at how we derive value from our investments in network build - important metrics for sure but missing from these equations is the value of time. The value of time can be factored in many ways, including the time it takes to get to service activation or revenue, the time required to design, deploy, and manage a network, to the time it takes to train new field technicians.
As we embark in what will be the most aggressive fiber network buildout our industry has ever seen, operators should look at the value of time holistically as they plan their networks, choose their partners, and make plans to move forward. The right choices maximize the time spent; the wrong choices can end up wasting time you don’t have based on strict federal funding timelines.
Let’s start with how you plan your network. When planning for a network build, leveraging solutions that have a common deployment framework is key so that once a field team learns how to deploy it, the process is easily repeatable. Forcing a team to pack multiple SKUs in the truck, excess cabling, and splicing gear takes time to manage, sort and use. Having a complete solution set available with remote installation guidelines that can help answer questions in the field saves time previously lost with incorrect installations that require another truck roll to fix.
Critical during the planning process is to have your solution partners firmly in control of their own supply chain and manufacturing process so that their time schedules meet yours, so network builds start when they are supposed to, avoiding needless delays because a key part is backordered and holding up the build.
Finally, operators benefit from solutions that streamline the process of getting homes connected so that more homes can be connected by a field team each day. More homes each day equates to less time per install and a faster time to revenue for each home connected.
At Clearfield, our mission is firmly focused on recognizing the value of time as it relates to our customers’ success. This mission permeates how we service and support our customers, how we think about the issues and challenges they face, how we update and evolve our processes and procedures, and how we develop, design and manufacture the products we bring to market. It’s why we expanded our production capabilities, started manufacturing the Nestor product line in North America. It’s the reason we design products that allow for more flexibility in the field with more flexible connectivity options, and why we design products that are Labor Lite.
We fully understand and appreciate at Clearfield that time is money. Our commitment to our customers is to continue to innovate methods, processes, technologies and training that allows network operators to maximize each team’s time in the field, minimize time-consuming tasks, and have network builds completed, you guessed it, on time.
Kevin leads the marketing efforts for Clearfield as Chief Marketing Officer. He joined the fiber company in 2016, leveraging his extensive experience in advanced communications technology, fiber optic systems, and business product marketing. Prior to joining Clearfield, he spent two decades serving in various senior marketing positions at ADTRAN. Before that, he spent a decade at telephone operating company BellSouth, now a part of AT&T, where he worked as the lead broadband product evaluations resource in the Science & Technology department.
Morgan currently serves on the Fiber Broadband Association Senior Council Committee and has also held various leadership positions at the Fiber Broadband Association, including Board of Directors Chair for 2015, 2019, and 2022. Morgan holds an Electrical Engineering degree from Auburn University and an MBA from the University of Alabama.